WUWU  107.7 FM Station ID’s and More

HEAR A UPDATED AND EXPANDED VERSION OF THIS CLIP HERE

During the 60’s top 40 stations had some great jingles to ID their stations and these were a key part of a stations’s brand image.

WUWU FM in 1982 was definitely not top 40 but they were looking to build an audience, Their playlist during the day included some mainstream acts as you hear Gary Storm announce that he just played Rush and the Headpins. I think they had realized that you cannot build a station just with alternative artists so they would try to woo ( or would that be woo woo) the listeners with a few known commodities and then introduce them to some amazing alternative music as you hear on this clip with an unusual rendition of “Whole Lotta Love”. The clip is from September 1982.

Listen at the beginning to two ID’s. The station was different sometimes way out there and these ID’s are among the best that I have heard. They were longer than the usual but I believe they were a very effective tease to listen to the station. They were not recorded on the same show as the rest of the clip and you will find them interspersed between parts of several tracks. I have also placed a contemporary ID from 97 Rock so you can compare what a more mainstream station was doing.  I love how one ID segues into”Princess of the Universe” by Todd Rundgren. Total Rock’n Roll !

Gary Storm I believe was doing day time and not his Oil of Dog  all night extravaganza  See the Oil of Dog Corner on this web site for more on that.  Also note that you can hear the infamous Bob Allen on this clip  promoting his talk show the Town Crier which he also presented at WBUF earlier. Yes the man who took the station hostage during it’s last day with this format.

 Ladies and gentlemen now presenting John Farrell on WBUF from 1975

***A note to air check traders. Please do not record these air checks and try and trade. I have the original tapes many of which I recorded myself and thus the authenticity can not be in doubt and can be easily traced.

This air check clocks in over an hour and gives you a great taste of what a real free-flowing rock station could sound like.  Farrell worked at least three of the Buffalo NY  progressive rock stations WPHD, WBUF and WZIR. In a way BUF was the best progressive rock station that the city ever had. They were the longest lasting and the format was never watered down until they changed to pure album rock in 1978.  John sounded serious and was concise and not prone to ramble. The atmosphere created on his show was one of smokey psychedelia. The music featured on this clip includes Spirit, Phil Manzanera, Armageddon, Weather Report, Emerson Lake and Palmer and an entire side of Hendrix.

Yeah this is far out man and you will be somewhat “experienced” in the art of progressive free form after you listen.

The end of the clip segues into the next show.

***A note to air check traders. Please do not record these air checks and try and trade. I have the original tapes many of which I recorded myself and thus the authenticity can not be in doubt and can be easily traced.

 These two clips are from WCMF  FM- Rochester NY. The first one is from 1975.

***A note to air check traders. Please do not record these air checks and try and trade. I have the original tapes many of which I recorded myself and thus the authenticity can not be in doubt and can be easily traced.

Focus groups, consultants and data are  key to marketing success and no one will deny that but there are some things of the heart and mind that all the data mining and research will not tell you. That’s a fact sometimes over-looked in some business sectors and radio is a prime example. The importance of radio to people’s lives has diminished but I think things could be different.

My very favorite format in radio was the short-lived progressive free form rock radio stations which could be found in almost every radio market by 1969. The format did not last long but it won over a lot of hearts and minds and had a loyal following. The format first took off at KMPX FM in San Francisco in 1967. The start of the format coincided with the ascendance of the long playing LP as a major attraction for rock music fans who were evolving from the short form 45 RPM discs and top 40 radio. Rock was maturing as the album became an art form. The Beatles got the ball rolling with the Rubber Soul album released in 1965 and with the release of their Sgt. Peppers album in 1967 the rock album as a statement and full listening experience was solidified. The hyper active and fast paced top 40 rock format was not necessarily the best vehicle to showcase albums and into the void appeared KMPK. The youth culture was in ascendance and it was maturing.

There had been a few earlier experiments in expanding the rock playlists beyond the top 40 hits of the day. WOR FM in New York being one but KMPX was the real deal  where  DJ’s began programming long sets of album cuts interspersed with hip chatter, spoken word poems, comedy and more. The music play list was huge and though the rock genre was the prime focus you could also hear folk, Jazz, classical and early world music. Ravi Shankar for example.  Rock itself was expanding and groups such as the Buffalo Springfield and of course the Beatles  were exploring various genres of music within the space of one album. The possibilities seemed limitless and there was a willing audience ready to accept the diversity. Continue reading When Focus Groups Failed →